Vote By Mail
Role · Associate Creative Director, Art
Team: Sarah Kendrick, Eric March, Rachael Counce, Jessica Arnone, Celinas Cordero-Sánchez, Marga Pesces, Sam Ball, Elisa Solinas, Rob Jason Enate, Nate Matt, Gina Echevarria, Rebecca Joye, Alejandro Webelman, Tess Harkin, Jorey Kiva, Drew Bierut, Shannon Rosato, Julian Hollinger, Dequita Tate
As COVID-19 gripped the country, it became clear that vote-by-mail would play a much larger role in this election than in years past. However, our research found that some voters were unfamiliar with —
and in some cases, distrustful of — mail-in voting.
To combat this misunderstanding and educate people about the process, we created a fully branded campaign to assure Democratic-leaning voters that voting by mail was a safe and easy way to vote in 2020.
To combat this misunderstanding and educate people about the process, we created a fully branded campaign to assure Democratic-leaning voters that voting by mail was a safe and easy way to vote in 2020.
Select ads from the program.
Display, pre-roll, and social ads drove people to a website where they could request their ballot. We later retargeted these individuals with a reminder to return their ballot.
The brand guide we built for the campaign combined friendly and eye-catching colors and illustration with bold and easy to read typography.
SEE MORE WORK —
©Chris Carlon 2020 🌈️✌️️🙏️