Trump’s Economy
Role · Associate Creative Director, Art
Team • Sarah Kendrick, Eric March, Charity Bustamante, Rachael Counce, Sam Ball, Jorey Kiva // Production • Documist
Priorities’ ads directly challenged Trump’s narrative that he was fighting for working families — pushing persuadable voters to question if they were benefiting from his presidency.
We highlighted how Trump’s policies were raising health care and drug costs, kicking Americans off their insurance, jeopardizing Medicare and Social Security, and raising taxes on the middle class to fund record-breaking tax breaks for himself, billionaires and big corporations.
In Fall 2019, I spent two weeks in Michigan art directing this shoot showing the impact of Trump’s health and economic policy on real people.
We highlighted how Trump’s policies were raising health care and drug costs, kicking Americans off their insurance, jeopardizing Medicare and Social Security, and raising taxes on the middle class to fund record-breaking tax breaks for himself, billionaires and big corporations.
In Fall 2019, I spent two weeks in Michigan art directing this shoot showing the impact of Trump’s health and economic policy on real people.
Select ads from the campaign.
We ran a full digital blitz with 30/15/06s videos, banners, statics and gifs.
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©Chris Carlon 2020 🌈️✌️️🙏️